Rather than materialists who are often wrapped up in ostensible possessions and pecuniary matters, hypocrites pretentiously espouse so-called simplicity which means that something is ordinary, traditional, or natural, and not complicated.
Yet in real life, those in favour of natural life intuitively make their life as complex as possible: the ordinary who are in fact capable of making a living only have a craving for a posh saloon. Housewives who factitiously abnegate their cupidity are out of control as shopping on holidays. Students who hollowly chase a frugal lifestyle in the future behave prodigally with burdensome arrears from parents.
Simple life is not easy as a slogan, and action speaks louder than words.